Miles Stones
of SFL Groups
About
SFL Groups
The principal activities of SFL groups consist of farming, packaging, trading of vegetables and provision of transport services. We have more than 30 years of experiences in growing vegetables and trading business. We supply vegetables directly to Hypermarket, Supermarket and other reseller locally and Singapore. We also supplies vegetable to Middle East and Hong Kong through local Agent.
The company has started its farm from small scale of 3 acres of planted area, has expanded to its current approximate 180 acres of planted area. Today, SFL groups is one of the leading grower companies in Cameron Highlands with daily production more than 25 tones of tomatoes and 25 tonnes of leafy vegetables.
SFL groups uses three types of growing methods such as tradition soil, FERTIGATION method (cocopeat) and hydrophonic which allows the group to grow wide variety of vegetable for local and oversea market. The group has a clear and define objective while operating its activities that is to produce safe and healthy food for every household.
SFL Groups has obtained (SALM) SKIM AKREDITASI LADANG MALAYSIA and MyGap certification for its farming to ensure that all the products produce are according to the specified safety requirement.
The company’s reputation over the years has been built upon constant supply and good quality of its produce.
Mission
To be the prefer choice of company to work for whereby employees are treated as part of a big family.
Vision
SFL Groups Organization
The group is lead by Dato Heng Poi Hong as the group Managing Director. He has 27 years experience in tomatoes plantation and introduced new growing techniques such as hydroponic farming to the Group. He is assisted by Heng Poi Jin,as Chief operation Officer. He has 25 years of experience in all types of vegetables farming. Heng Boi Siang is overseeing the Sales and Marketing.
Group CEO Speech
Our main focus in the business is to provide high quality fresh and safe to consume product for our customer.
We urge our business partner to walk with us and grow our future together hand in hand.
With our expertise in the agro-business as well as the experience in farming, we could bear the burden in nurturing a healthy and harmony generation.
Board of Director
Dato HENG POI HONG
CEO, MD
HENG POI JIN
COO
HENG BOI SIANG
CMO
Management Team
HENG SENG SEE
Vice President of Group Operation
HENG POI HIANG
Deputy HOD of Marketing & Sales Department
HENG FUI LONG
Factory Manager
TAN LEE CHOO
Finance & Admin Manager
HENG YI WEN
Account Manager